Professional Experience
Ariyes Online SDN BHD | Vice President, Product Marketing
July 2024 – Present | Cyberjaya, Malaysia
• Strategic Positioning: Develop impactful narratives to position data and AI solutions distinctively in competitive markets.
• Market Insights: Conduct thorough market research and competitor analysis to guide product and marketing strategies.
• Cross-Functional Leadership: Align product development, sales, and marketing efforts for cohesive go-to-market execution.
• Product Launch and Lifecycle Management: Manage product launches and ongoing performance to maximize adoption and customer satisfaction.
• Thought Leadership and Brand Advocacy: Represent the company as a brand advocate, driving credibility and engagement through industry presence.
Shopee | Manager, Data Analytics & Reporting
December 2021 – March 2024 | Kuala Lumpur, Malaysia
• Project Management: Led and delivered data projects utilizing a mix of Machine Learning, SQL, Python, ETL, App Script, GCP, and Web Scraping techniques within an agile framework.
• Analytics Initiatives: Integrated advanced analytics and machine learning for forecasting with 98% precision, standardized data workflows, reduced discrepancies.
• Data Management: Planned, created, and managed data dashboards to present KPI metrics for cross-functional business units, within the policy and data governance framework, enhancing decision-making processes.
• Process Management: Designed, defined, and reviewed procedures for tasks including real-time data analysis and managed process automation, improving operational efficiency.
• Team Management: Led a team of data analysts and data scientists, distributed roles, set targets, and defined and monitored KPIs to measure performance.
• Service Delivery: Managed an average of 150+ monthly requests through a tracking system, prioritizing, monitoring progress, and ensuring timely delivery.
Scicom MSC Berhad | Manager – PMO & MIS
July 2019 – December 2021 | Kuala Lumpur, Malaysia
• Orchestrated end-to-end implementation of data and BPO projects with seamless planning and execution which includes meticulous requirement analysis, resource planning, and project scheduling and effectively managing analytics.
• Formulated winning strategies by engaging cross functional stakeholders resulting in a widely accepted project plan.
• Successfully led comprehensive IVR implementation (frontend, backend, and payment gateway) for prestigious Aviation and Tech clients, attaining exceptional results.
Scicom MSC Berhad | Manager – Operations
March 2013 - June 2019| Kuala Lumpur, Malaysia
• Led analytics projects and service desk operations, exceeding KPI targets.
• Implemented data-driven practices, boosting productivity 60% and revenue by RM1.5M yearly, cutting costs 35%.
• Conducted business analysis, expanding client base.
• Mentored team, reducing attrition to 2.5% monthly.
• Mitigated critical risks, meeting SLAs.
• Established SOPs for continual improvement.
• Collaborated with Marketing and Business Development for growth.
Scicom MSC Berhad | Assistant Manager - MIS
July 2010 - February 2013| Kuala Lumpur, Malaysia
• Managed data and MIS team.
• Developed automated data models for employee performance analysis, enhancing PRA management.
• Conducted customer behavioral analysis, boosting Customer Satisfaction score by 62% and reducing complaints.
• Improved team efficiency by 30% through process improvement and automating repeated tasks and workflows.
• Assisted Business Development with analysis, resource planning, and cost-effective proposals.
• Created predictive models with up to 99% accuracy for volume forecast and capacity planning and translated data requirements for developers.
• Presented performance and quality analysis with actionable recommendations.
• Documented processes for ISO 9001:2008 certification.
Scicom MSC Berhad | Specialist - MIS
July 2008 - June 2010| Kuala Lumpur, Malaysia
• Conducted data mining and ETL from diverse CRM systems for daily operations.
• Analyzed data patterns and trends through reporting and visualization, utilizing machine learning techniques.
• Proficient in MS Excel (Pivot, Charts, VBA), Access, SQL, and Python.
• Collaborated with SMEs for functional specifications.
• Developed resource-planning tools with Erlang-C.
• Created interactive dashboards with predictive analysis and recommendations.
• Automated workflows, saving 75% report preparation time.
Scicom MSC Berhad | Technical Support Executive
July 2006 - June 2008| Kuala Lumpur, Malaysia
NIIT Limited| Technical Group Leader
September 2004 - June 2006 | Bangladesh
NIIT Limited| Faculty Member (System Engineering)
September 2004 - June 2006 | Bangladesh