Professional Experience
Ariyes Online SDN BHD | Vice President, Product Strategy & Data Insights
July 2024 – Present | Cyberjaya, Malaysia
• Strategic Positioning: Lead the strategic resource planning for emerging AI trends, designing Agentic AI workflows (Flowise/LLMs) focused on response accuracy and automated customer service delivery, showcasing impact on key operational metrics and ROI to C-level stakeholders.
• Market Insights: Conduct in-depth market research and competitive intelligence to drive data-driven decisions and product development initiatives. Collaborated product development with sales, and customer success teams to ensure seamless execution of go-to-market strategies and achieve business objectives.
• Cross-Functional Leadership: Align product development, sales, and marketing efforts for cohesive go-to-market execution.
• Product Launch and Lifecycle Management: Manage product launches and ongoing performance to maximize adoption and customer satisfaction.
• Thought Leadership and Brand Advocacy: Represent the company as a brand advocate, driving credibility and engagement through industry presence.
Shopee | Manager, Data Analytics & Reporting
December 2021 – March 2024 | Kuala Lumpur, Malaysia
Forecasting & Capacity Planning: Architected a Multi-Country Volume Forecasting Engine using a hybrid of Machine Learning (Python/Prophet) and Erlang C logic. Achieved 98% prediction accuracy across 1.4 million daily transactions, directly driving optimized Contact-Center Headcount (HC) planning and BPO ramp-up schedules for peak sales events.
BPO Budget & Cost Optimization: Spearheaded WFM Budget Reconciliation for external BPO partners. Built automated SQL models to audit vendor invoices against actual agent log-in hours and concurrency, identifying discrepancies and effectively managing Cost-to-Serve and Cost-to-Onboard metrics.
WFM Digital Transformation: Replaced legacy manual reporting with automated BigQuery/Python pipelines, reducing manual man-hours by 40%. Enabled real-time visibility into Intra-day Adherence (RTA), Service Level (SL) performance, and shrinkage trends across regional hubs.
Data Governance & Standardization: Defined the Global WFM Data Governance Framework, standardizing metric definitions (AHT, Occupancy, Productivity) across 6 markets to ensure consistent performance tracking and accurate "Apple-to-Apple" benchmarking.
Scicom MSC Berhad | Manager – PMO & MIS
July 2019 – December 2021 | Kuala Lumpur, Malaysia
Orchestrated end-to-end implementation of data and BPO projects with seamless planning and execution which includes meticulous requirement analysis, resource planning, and project scheduling and effectively managing analytics.
Formulated winning strategies by engaging cross functional stakeholders resulting in a widely accepted project plan.
Successfully led comprehensive IVR implementation (frontend, backend, and payment gateway) for prestigious clients.
Led comprehensive Monthly/Quarterly Business Reviews (MBRs/QBRs) with client stakeholders to optimize profitability, fuel growth, and manage strategic headcount.
Scicom MSC Berhad | Manager – Operations
March 2013 - June 2019| Kuala Lumpur, Malaysia
Drove a 60% increase in productivity through automation and data-driven customer engagement strategies for multiple technical support projects.
Managed End-to-End Workforce Planning for premium accounts (100+ FTEs), utilizing Erlang C modeling to optimize staff rostering and minimize overtime costs.
Managed end-to-end Call Center Operations for multiple countries in APAC, Reporting using CRM/Switch tools (Avaya CMS, Genesys).
Oversaw BPO Partner Performance, strictly enforcing SLAs regarding AHT, Occupancy, and Attrition. Implemented 'Buffer Strategies' to mitigate risk during ramp-up phases.
Developed automated dashboards using VBA/Power BI to visualize SLA adherence, KPI metrics, and Agent Performance, facilitating precise incentive management and driving sales performance targets.
Established a Real-Time Management (RTM) framework to manage intraday queues, skill-based routing logic, and multi-language operational mix, reducing queue wait times by 40%.
Scicom MSC Berhad | Assistant Manager - MIS
July 2010 - February 2013| Kuala Lumpur, Malaysia
• Managed data and MIS team.
• Developed automated data models for employee performance analysis, enhancing PRA management.
• Conducted customer behavioral analysis, boosting Customer Satisfaction score by 62% and reducing complaints.
• Improved team efficiency by 30% through process improvement and automating repeated tasks and workflows.
• Assisted Business Development with analysis, resource planning, and cost-effective proposals.
• Created predictive models with up to 99% accuracy for volume forecast and capacity planning and translated data requirements for developers.
• Presented performance and quality analysis with actionable recommendations.
• Documented processes for ISO 9001:2008 certification.
Scicom MSC Berhad | Specialist - MIS
July 2008 - June 2010| Kuala Lumpur, Malaysia
• Conducted data mining and ETL from diverse CRM systems for daily operations.
• Analyzed data patterns and trends through reporting and visualization, utilizing machine learning techniques.
• Proficient in MS Excel (Pivot, Charts, VBA), Access, SQL, and Python.
• Collaborated with SMEs for functional specifications.
• Developed resource-planning tools with Erlang-C.
• Created interactive dashboards with predictive analysis and recommendations.
• Automated workflows, saving 75% report preparation time.
Scicom MSC Berhad | Technical Support Executive
July 2006 - June 2008| Kuala Lumpur, Malaysia
NIIT Limited| Technical Group Leader
September 2004 - June 2006 | Bangladesh
NIIT Limited| Faculty Member (System Engineering)
September 2004 - June 2006 | Bangladesh